by Susan Friedmann
Are your sales people burnt out? You may want to check. Have they clocked too many twelve hour days? Do they have enough frequent flier miles to charter a jet to Mars? Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade show attendees?
Answer yes to any […]
by Cindy Carrera
People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can’t succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.
A career school […]
by Cindy Carrera
I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn’t know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with yardsticks. I really […]
by Susan Friedmann
Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a moment’s notice, knocking out power and phone lines. An iffy meal at a local restaurant, and you have a staff member flat on their back with food poisoning. Open up your sales materials only to discover that you […]
by: Janice D. Byer, MVA
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for […]
by: Colin Ong TS
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring […]
by: Susan Friedmann
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot […]
by: Susan Freidmann
Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria:
It should suggest product/service benefits.
It should […]
by: Marie-Claire Ross
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.
The following are six of the most important marketing […]
by: Eileen McDargh, CSP, CPAE
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don’t just settle for a banner on the stage with your company name. There’s much more leverage you can get from a top flight professional speaker.
Having been the sponsored keynoter […]