Seven Ways To Put Show Biz Into Your Tradeshow
Friday, June 24th, 2005 by: Susan Freidmann
The best way to attract and mobilize more customers to attend your trade show is to bring a “show biz” mentality to all your marketing and at-show strategies. After all, you are in show business. In today’s marketplace, consumers are drawn by glitter and excitement but turned off by humdrum events. If […]