[ A fairly lengthy trade show display article discussing factors for convention exhibits such as booth size, trade show budget, and exhibit graphics. ]
by Erik Weinstein
You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, […]
[ Great tips using Harry Potter as an example. ]
Seven Secret Spells for Exhibiting Success
by Susan Friedmann
JK Rowling has done it again. With her latest volume, Harry Potter and the Half-Blood Prince, she’s got fans lining up in the bookstores, vying for the chance to be the very first to grab a copy of […]
by: Janice D. Byer, MVA
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for […]
by: Susan Freidmann
Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria:
It should suggest product/service benefits.
It should […]
by: Marie-Claire Ross
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.
The following are six of the most important marketing […]
by: Eileen McDargh, CSP, CPAE
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don’t just settle for a banner on the stage with your company name. There’s much more leverage you can get from a top flight professional speaker.
Having been the sponsored keynoter […]
by: Susan Freidmann
The best way to attract and mobilize more customers to attend your trade show is to bring a “show biz” mentality to all your marketing and at-show strategies. After all, you are in show business. In today’s marketplace, consumers are drawn by glitter and excitement but turned off by humdrum events. If […]