Trade Show Displays and Exhibits

Innovative display system delivers eye-catching graphics to attract attention – and visitors – at trade shows.

(PRWeb) April 28, 2005 – Midland Display Products continues its tradition of offering low-cost, high-impact tradeshow displays by introducing the Xpressions Display System to their online product catalog. These dynamic pop up displays have been heralded as an innovation in the display and exhibit industry.

Xpressions displays offer an attention-grabbing, three-dimensional presentation which sets them apart from the traditional flat wall found at most trade shows. “Trade show exhibitors are always looking for new, cost effective ways to showcase their product photos and product selling points,” explains Bob Albright, President of Midland Display Products. “Having a display that stands out in the crowd is what counts.”

Each of the unique display configurations is simple to set up – just pop it up and lock down the cross bars – the printed fabric panels remain attached to the lightweight aluminum framework. This reduces time setting up and breaking down the tradeshow booth and ensures that all the pieces stay together, pre-assembled in the shipping case. And because the fabric panels are buttoned to the framework, they are replaceable, making the display adaptable over time.

“We chose to distribute the Xpressions line because it is portable, easy to set up and can be re-rigged with new graphics in a snap,” says Chad Leiffert, National Sales Manager for Midland. “Our customers have told us Xpressions displays gain far more attention than the traditional pop-ups.”

Midland Display Products is an exclusive distributor of the Xpressions Popup Trade Show Display System.

About MidlandDisplay.com
For over 23 years Midland Display Products has been a leader in the trade show display industry. Their website, other trade show displays, booths, exhibits and accessories; products such as: banner stands, literature displays, trade show flooring, portable tables and rentals. Midland has a tremendous reputation for innovative products at reasonable costs.

Company Contact:
Chad Leiffert
Midland Display Products – Selling Quality Trade Show Displays Since 1982.
http://www.midlanddisplay.com
Phone: (800) 487-7944
Email: e-mail protected from spam bots

Press Release Contact:
Alyssa Duvall
Big Oak - Search Engine Optimization (SEO), Web Design, Web Development
http://www.bigoakinc.com
Phone: (804) 741-6776
Email: e-mail protected from spam bots

Fabric Tensioned Displays are the newest innovation in Portable exhibit systems. The main graphic is produced on wrinkle resistant flame retardant poplin fabric. The frame sections are shock corded together. No need to sort and match up parts.

(PRWEB) January 26, 2005 — Your literature is an important selling aide to draw potential customers, you’ll want to use a literature rack that adds substance to your material.

S2 Imaging offers a wide range of professionally finished portable trade show counters complete with a molded case.

Trade show graphics are an important part of your trade show display needs. We produce our trade show graphics in house, saving you time and frustration, when dealing with other companies that buy out there graphics. Services include Vinyl banners, Banner stand graphics, Roll able lexan graphics and full size photo murals.

S2 Signs’s commitment to customer service starts the minute they answer the phone. The ability to respond to your project needs, from project design, image proofs, and on time product delivery to one on one project consulting. At S2 Signs and displays, we are not just looking for a sale, but also the opportunity to build a relationship as your preferred Trade show display, Banner stand, digital print and Trade show signage solutions provider. Related terms are trade show display, trade show exhibit, trade show booth, banner stand, vinyl banner, trade show graphic, portable display, display stand, trade show display booth, table top display, exhibit display, pop up display, display booth, portable trade show display, trade show banner, custom banner sign, exhibit company.

Effective marketing means presenting their clients with a powerful image that communicates how they want their company to be perceived. Trade show displays and Signage are one of the most powerful marketing tools you can utilize to promote your company. For over 25 years they have helped clients improve there image with signs, banners, trade show displays and banner stands.

Metal and Fabric are the latest trends in trade show displays. Find out if this new technology is for you.

(PRWEB) September 6, 2005 — Have Popup’s seen their finest day? According to Patrick Carrig of Chicago-based Orbus, Inc. the answer is “maybe”. The latest trend is metal and fabric. Orbus’ Extreme Truss trade show display is being sold in major markets like Orlando, New York, Columbus, Cleveland, LA, and other cities who have veteran trade show managers. The light steel structure and Lycra fabric graphics makes for an eye catching, light weight display that is easy to assemble. Many of these displays will be seen at the upcoming OracleWorld 2005 show in San Francisco. Also, many attending the Home Builder’s Show in Orlando will use these displays because of their structural look and feel.

Exponents of San Diego was one of the first companies to set this new trend. Their cast aluminum frames and high-tech counters and podiums stretched with Lycra graphics give this angular and edgy looking display a second look.

There are others in this market as well that can create permanent or portable metal and fabric shapes. Nichols and TransformIt are probably the most creative when it comes to aluminum and Lycra printed shapes. From butterflies to birds these companies have created their own world of metal and fabric. They also do more traditional shapes used for trade shows.

A few questions to ask:

1. Does the frame have a warranty?
2. What fabric is being used for graphics?
3. What is the shipping size and weight of the display?
4. Does the fabric have a liner or is it translucent?
5. What is the set up time for this display?

I believe fabric and metal are here to stay. At your next trade show check to see how many of these displays you can pick out. Is this trend for you and your company? That depends on your message, your budget, and the audience you are trying to attract. For more information go to www.exhibitwarehouse.com.

[ Great tips using Harry Potter as an example. ]

Seven Secret Spells for Exhibiting Success
by Susan Friedmann

JK Rowling has done it again. With her latest volume, Harry Potter and the Half-Blood Prince, she’s got fans lining up in the bookstores, vying for the chance to be the very first to grab a copy of the 600-page tome. That in itself is a type of magic – she’s created a product so good that children who would otherwise entertain themselves with a world of electronic media choose to curl up with a good book.

What’s the secret? Well, Harry Potter lives in a world of magic, spells, and secrets. It’s an addictive combination, one that keeps readers constantly coming back for more.

Trade shows have their own magical secrets as well. Just as there are seven planned volumes to the Harry Potter series, there are seven secret spells you absolutely have to know in order to succeed at your next trade show. Luckily, they’re all outlined right here. You don’t even have to hop the train at station 13 ½ for a quick jaunt to Hogwarts!

Secret Spell Number One: Turn Back Time

Sadly, there’s no way to magically erase years from our life, and exchange our forty-something bodies for those we had twenty years ago. But we can free our minds from the stifling constraints of adulthood and approach trade show exhibiting with a child-like sense of wonder. Children spend very little time thinking about what won’t work, and instead focus on what wonderful things might happen.

Remember, inside every attendee is a child who is longing to see magic. How can you delight that child? What can you do that incorporates what we all loved as children – the fairy tales, the epic stories, and the endless afternoons of make believe? Spend some time with small children to reacquaint yourselves with that sense of wornder. Then look at your show critically. What would a five-year old do to add some magical pizzazz to the exhibit?

Secret Spell Number Two: Break Some Rules

The most boring, staid exhibits are the ones that follow all of the rules – the rules set out by design experts, sales consultants, and the like. Do they know your product as well as you do? Do they understand your vision? Oftentimes, to get what you want, you have to bend and even break the rules. Most advances in science, medicine, music, art and design came as a result of some brave person challenging the norms and breaking some rules. The same holds true for exhibiting. What rules can you break to improve your show experience?

Secret Spell Number Three: Practice Magical Thinking

The two magic words you really need to know aren’t “Abra Cadabra!” They’re “What If?” Open every planning and brainstorming session with a series of what if questions:
What if exhibit booths could fly around the show hall positioning themselves right in front of your major prospects? What if ghosts and goblins roamed the show floor alongside the booth babes? What if the only people who could see your exhibit were the ones wearing specially created magic glasses? No matter how far out the questions get, they will lead to some real, tangible, useable creative ideas.

Secret Spell Number Four: Pay attention to Teacher

Harry and the other fledgling wizards know they must pay special attention to everything taught by their magical professors. They don’t want to miss a trick, and you shouldn’t either.

You don’t have to be in Hogwart’s – or any other school, for that matter — to be actively adding to your knowledge base. There are countless people and situations to learn from. Be open and receptive, and plan on being a lifelong learner. Valuable knowledge can come from historical figures, cutting edge inventors, and even your colleagues and competitors.

Secret Spell Number Five: Make A Magic Map

Before you head for the trade show, take the time to plot what you want to do. What is your exibiting objective, what are you trying to achieve, and what further planning is required? Draw your answer using symbols and pictures rather than typing up a series of notes on your laptop, and you’ll find your subconcious mind stimulated to think in any number of startling directions. As an added bonus, it adds a nice fun element to your pre-show planning.

Secret Spell Number Six: Don’t be Afraid

Opening yourself to new ideas and strategies can be scary. What if something goes wrong? What if the unexpected happens?

Problems will arise, and the unexpected always happens, usually when you’re the least ready for it. But that’s not always a bad thing. Ask yourself what type of unexpected situations do you fear occuring. Perhaps some advance planning would alleviate your worries.

It never hurts to remember that many of history’s greatest discoveries and inventions had their genesis in completely unexpected situations. Christopher Columbus was looking for India, not North America, but he didn’t throw up his hands in despair and abandon exploration forever. Don’t let bumps in the trade show aisle throw you off track..

Secret Spell Number Seven: Believe

Any idea, no matter how creative, is useless until you actually use it. Combine your analytical skills and business savvy with your personal courage, and try out some of your more magical plans.
Doing something different and unexpected at the trade show takes courage. You are taking a risk, with your company’s image and your personal reputation. But fortune favors the bold. With courage, a pioneering spirit, and a sense of adventure you can overcome the scary turns along the way and take advantage of previously unseen opportunities.

Believe that the creative ideas you conjure up will bring you untold successes. Carefully create and implement plans centered around your creative process, and you’ll find yourself enjoying trade show success in no time. It’ll be just like magic.

Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of ExhibitSmart Tips of the Week, e-mail: susan@thetradeshowcoach.com; website: www.thetradeshowcoach.com

[ Admin note: Good tips on using LED video displays. This equipment can be used at your next convention to make your trade show booth stand out. ]

by: Paula Jones

LED video displays give you the power to communicate, to motivate, and to entertain. Led video displays are seen to be sited for outdoor advertising, in casinos, for events like sporting events in stadium and arena, for staging and mobile display etc.

The features of LED video display include high resolution with virtual pixel technology, advanced LED video displays have 200% more pixels than traditional LED displays for LED video Displays. With more display pixels, you can show more details and information, or simply a better video quality. This advance LED has the technology of displaying 48 bit color range capable showing 281 trillion colors.

This larger dynamic range helps Act One displays show more details on dark scenes, and smoother, more brilliant colors for all videos and pictures.

Jayex Technology the leading manufacturer of LED displays has proven itself in distribution of LED video Displays with solely providing high brightness output to ensure high visibility for outdoor video displays which is very critical issue.

The horizontal viewing angle of video displays is up to 150 degrees in the daytime, and up to 170 degrees in the night time. It means with displays, you will be able to reach more viewers and broadcast your information more efficiently.

The display systems come with user-friendly software to perform remote control and management. With the software, you can remotely monitor the status of the display, as well as upload and schedule files to show.

LED video displays are modularly designed so that they can be easily maintained. They can be configured into customized sizes and width/height ratios with the combination of modules. The modular design also makes LED video displays easy to setup and dismantle, and therefore perfect for staging applications.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

jayex.co.uk

[ Admin note: For pop up trade show displays these LED banners can be very eye-catching. ]

by: Paula Jones

LED’s are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED’s) as the display technology. They offer bright displays that can be eye catching in right environment.

LED displays are a vital part of how companies today are keeping in touch with their customers and employees. Whether you are advertising your latest special to an audience of drive-by commuters, or informing plant personnel about production goals – an LED display is the most effective way to communicate your message.

LED signs offer brilliant, animate movement attracting potential customers to your message, while giving you the flexibility to update your message as often as you need.

Moving text, graphics, and animation capture the attention of the bystander in a dynamic way. Whether for advertising or communication, your message is more noticeable, more interesting and more likely to be remembered. And your message can be updated frequently and easily to keep your communications current and exciting.

LED moving message displays are ideal for creating high visibility across the globe. A pioneer in the world of electronic signs Jayex Technology Limited manufactures LED moving message displays as a specialized equipment amongst the wide range of displays available in the store. It has many features. Current technology highlights alarm setting, password protection; built in time sequence, auto setting of different moving styles etc.

These displays are easy to install and operate. Message can be input by infrared remote keypad or PC. This makes it very easy to use. There are many methods for displaying message like cyclic, scroll up, scroll down, open to centre, open from right, open from left, or any other customer defined type. Jayex Technology is the best choice when you want to customize your message and look of the displays with the feature of battery backup system.

LED moving message displays comes with removable table stand. These are used both of indoor and outdoor displays for each comes with different mounting options. These come with different programmable display speed and pre defined graph for easy to recall. Here different Buzz sound can be added anywhere within the message for different alert indication.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

jayex.co.uk

[ Admin note: Convention exhibit booths might benefit from these interesting indoor LED displays. ]

by: Paula Jones

To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value.

Indoor LED displays broadcasts current information within the industry, site or relevant indoor area. These are simple to use, gives quick display and have long durability and high reliability, that’s why most industries are using these indoor LED displays for their daily administration, and broadcasting circulars such as events, schedules, financial info, show listing, etc.

While broadcasting, the threat of third-party interference can create serious concern, these Indoor LED displays takes precautions for this. For this information are transmitted through coded transmitter.

These indoor LED displays are simple to use and install. Having features like long durability and high reliability, they are accepted all over the world. Most important thing here to notice is that they seek low energy and maintenance cost with sleek and compact design. They are ideal for text messaging.

These are based on a modular construction, which allows for a variety of sizes, line and characters with different color options. They can be mounted easily as the accessories can easily be obtained.

Indoor LED Displays are provided by Jayex Technology Limited, who bring into being display components from proven international technology. Combined this with years of experience and long standing track record for supplying LED displays, they prove a high quality yet very competitive display.

Indoor LED displays are connected to local power supply to operate on this. Fiber optic networks are also used to operate on this and can send the information to your electronic displays. However, many other remote an local options exists to operate on Indoor LED displays.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

jayex.co.uk

by: Rena Klingenberg

Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays.

If you’re considering setting up at a trade show for the first time, here are eight tips for a successful trade show booth display:

1) Rent the smallest possible booth space for your first trade show. The first time you exhibit, you’ll learn a lot about what works for you and your products and what doesn’t, and what you’d like to change for your next show. Also, seeing other exhibitors’ booths and ideas will inspire you to evolve various aspects of your own display. So it’s a good idea to keep your trade show expenses lower as you learn, by renting a smaller space and starting with a simple display.

2) Create an open trade show exhibit. Make it a space people can enter comfortably without feeling trapped. If you set a table across the front of your booth and stand behind it, it’s harder to draw customers in and involve them - so they tend to walk on by.

3) Keep your booth uncluttered so customers can focus on what’s important - your product. When approaching your display, anyone should be able to discern immediately what your booth is promoting. No one is going to take the time to study it and guess, when there are hundreds of other booths to visit.

4) Before planning your trade show booth display, find out everything you can about your allotted space. Know its dimensions, where it will be located in the building, what companies or organizations will be in your neighboring booths, whether it’s in a high or low traffic area, whether you have access to lighting and electricity, and anything else that will affect your exhibit display setup.

5) For your first trade show, consider renting booth display components. Rental displays can relieve you of the issues of transportation and storage, and allow you to be a little more daring in your exhibit design than you might be if you were purchasing them. Also, studies show that many first-time exhibitors never do a second trade show. If you only exhibit once or twice, purchasing your own exhibit components doesn’t make economic sense.

6) Design your booth with an eye to keeping shipping costs low. Oversized or heavy displays can be very expensive to ship to the trade show, and may also require that you hire expo personnel to bring them into the exhibit hall and help you set them up. Opt for smaller, collapsible, lighter weight displays as much as possible.

7) Plan to secure your expensive items so that they can’t be stolen at a trade show. If you use a laptop computer for a multimedia presentation at your booth, be sure to have it securely locked to your display, and take it with you at night if it’s a multiple-day event. Display the samples of your more expensive products either well inside your booth where they can’t “walk off” as attendees stroll by, or inside a locked display case.

8) For the most professional image, create a unified appearance for your displays. Choose no more than three colors for your display elements and table coverings - such as gray, white, and blue. Each exhibit component should be one of your three colors. Also, choose no more than three textures - such as brushed metal, matte vinyl, and clear acrylic; each display element should be one of these textures. This creates a professionally pulled-together booth that lets your products stand out in the display.

In summary, although it’s tempting to go all out when designing your first trade show booth display, it makes more sense to keep your first booth small and simple, and focus your energy on marketing your products and networking at your first show. During the event, learn as much as possible about how you’d like to alter your exhibit for show next show, and write down all your ideas either during or immediately after the show.

Once you have your first trade show under your belt, you’ll have a much sharper idea of what you do - and don’t - need in a trade show display to make each successive show your most profitable one to date.

About The Author

Rena Klingenberg is a jewelry artist and small business owner. Her website, http://www.trade-show-booth-display.com, is filled with new success tips and articles to help other small businesses market their products. Subscribe to her free “Trade Show Success on a Small Budget” ezine at http://www.trade-show-booth-display.com/newsletter.com.
rena@trade-show-booth-display.com

by: Rena Klingenberg

A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.

To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart’s message must be easy for them to understand without having to study it. Three of the most easily understood chart types are:

1) Bar charts

Bar charts are an excellent method of comparing groups of data. Each data group can consist of a single bar for simple comparisons, or multiple bars breaking information down into subcategories for more in-depth analysis.

Bar charts are easy to interpret because most people are already familiar with seeing data in this format. You can use bar charts to emphasize the data represented by the tallest bar, the shortest bar, the overall trend of the bars, or a change in the bars caused by a certain variable.

2) Pie charts

Pie charts are useful for showing percentages of a greater whole. In a pie chart, the entire pie represents the total data, and each “slice” represents data from a particular group within the whole.

A pie chart is straightforward and easy to understand. It provides a clear visualization of the data class that represents the largest percentage of the whole (represented by the largest piece of the pie), and the relative value of each of the other data classes.

3) Line graphs (also called run charts)

Line graphs show or compare trends, cycles, increases and decreases over time. Typically a line graph shows events on the y-axis affected by time on the x-axis. Often a line representing an average of the data charted is included as a reference point. Or multiple lines may be charted on a line graph, with each representing a different product or variable.

Tips for a Successful Chart

Be sure your chart compares your data on an equal basis. Use the same scale for all data categories in one chart (for example, comparing data measured in dollars with data measured in hundreds of dollars isn’t equal). And use a consistent interval between your data categories (measuring one-week intervals against 5-week intervals isn’t an accurate comparison).

Use charts to communicate the significance of your statistics. Some of the statistics you may want to highlight in your chart are:

Mean value (the average point of all data).
Maximum value (the maximum data point in the series).
Minimum value (the minimum data point in the series).
Sample size (the total number of data points in the series).
Range of data (the maximum value minus the minimum value).
Standard deviation (how widely data are spread around the mean).
Once you’ve chosen the best type of chart for the data you want to show your customers, remember to keep your graphic as simple as possible. Trade show customers are assaulted by thousands of images. Don’t compare too many things, or include too many categories of data. Your goal is to educate your customers, not confuse them.

And resist the temptation to add fancy extras like pictures and 3-D effects if they make the chart look busy. If a chart is too detailed or cluttered, customers won’t invest the effort required to figure it out. They’ll bypass it as a technical output of mumbo-jumbo, and move on to something that clearly and compellingly calls them to take a closer look at a product.

About The Author

Rena Klingenberg’s website, http://www.trade-show-booth-display.com, is a resource for trade show exhibit success information. She is also editor of the online newsletter “Trade Show Success on a Small Budget” at http://www.trade-show-booth-display.com/newsletter.html
rena@trade-show-booth-display.com

by: Rena Klingenberg

Joining your area’s Chamber of Commerce can be a smart move for your home business. Because businesses that participate in this group promote each other and work together, your own business can grow and prosper quickly. Here are just a few ways you can benefit by joining your local Chamber of Commerce:

- If you make it known that your product or service makes great client or employee gifts, you could wind up with a very nice flow of business from your fellow Chamber members.

- You may be able to line up some lunchtime sales or parties featuring your products at local businesses to help employees with gift shopping (especially at Christmas, Valentine’s Day and Mother’s Day).

- You may qualify for less-expensive health insurance and business insurance available to Chamber of Commerce members.

- You can find out about local events where you might set up a booth and promote your business.

- You’ll meet good, reliable sources for products and services like accounting, printing, computer support, etc.

- You’ll be referred to other Chamber members’ contacts.

- You have a good chance of meeting local retailers who may be interested in carrying your products.

- You’ll have an opportunity to do joint ventures with other local businesses, such as cooperative advertising or trunk shows.

- Your business name can be associated with improving your community, since Chambers of Commerce generally work on civic improvement, legislation favoring local businesses, and economic development.

- You may have access to mentors who can help you develop your business; or you may be able to serve as a mentor to someone else.

These are just a few of the many ways your area’s Chamber of Commerce can give you access to a valuable networking and marketing system. You can find your local Chamber of Commerce in the business listings of your phone book.

About The Author

Rena Klingenberg is a jewelry artist and small business owner. Her websites, http://www.trade-show-booth-display.com and http://www.home-jewelry-business-success-tips.com, are filled with new success tips and articles to help other small businesses market their products.